Wild times in Verona at Motor Bike Expo 2025


The Custom Chrome Europe booth flooded with visitors. With claimed 170.000 visitors in three event days, the view from the CCE booth in hall 4 of Motor Bike Expo could not have been more impressing: With many shops, parts and motorcycle manufacturers concentrated in halls 4 and 6, the CCE team was in the middle of the action at this year´s Motor Bike Expo and visited by literally thousands of spectators and specialists, checking out three Bolt On And Ride bikes by Thunderbike, Rick’s Motorcycles and Bike Farm Melle. Add new custombikes by Dr. Jekill & Mr. Hyde and Swiss „Icehouse Customs“ plus supporting displays of Highsider, Öhlins, V-Performance, Kodlin and other CCE-distributed brands and you have the reason for a busy weekend at Motor Bike Expo. 
As exclusive Italian distributor for Dr. Jekill & Mr. Hyde adjustable exhaust systems, Custom Chrome Europe presented the latest products on the superb Dutch exhaust systems at the CCE booth but also at Dr. Jekill & Mr. Hyde’s own presentations in- and outdoor, the latter directly outside the new 2025 model presentations of Harley-Davidson, Indian and BMW. 
Following its long-time tradition in sponsoring MBE bike shows – Custom Chrome Europe awarded the winner of the annual "Top 10" bike show with a stunning V-Twin 100 Cubic Inch Competition Series motor from CCE's ULTIMA motor program! With a great variety of different custom styles presented to the judges live on stage. Mirko Perugini of Gallery Motorcycles won the prestigious award with his brand-new handcrafted 1942 WLA Flathead art custom. CCE Marketing Manager Axel Scherer handed over the motor at the trophy ceremony on Saturday afternoon to an excited Mirko Perugini who later received the re-packed motor directly to his display not far from the CCE booth! 
The Italian Custom Chrome Europe team – supported by German and European members, including CCE Sales Coordinator/Sales Representative Italy Ivano Segato – had a busy weekend meeting business partners, new and old friends!  A great start into the 2025 customizing year!

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