PrintHistory
Wholesale dealership since 1984. The company first became well known on the market through the distribution of Gold Wing Accessories, but focused exclusively on parts and accessories for Harley-Davidson motorcycles. Research showed this segment of the market to be the most stable, with the greatest growth potential.
1986 | Move to Bad Kreuznach into a bigger building (400 qm). | ||
1987 | The first catalog 118 pages strong was launched into the market. | ||
1989 | Next move to a new building. The dealer net became enlarged. | ||
1990 | The European market was particularly addressed by foreign sales representatives and District distributors. | ||
1993 | As the first European distributor in the Harley scene, the company went "On Tour" with the one and only US Promotion Truck. This extraordinary mobile promotion vehicle was presented at major European trade fairs. | ||
1997 | Custom Chrome Inc., the worlds largest Harley Davidsons accessories aftermarket distributor acquired operation control of the company. CCI's Headquarter is located in Morgan Hill, California. | ||
1998 | In April the first CCE catalog, with nearly 20,000 parts, was published. This new name has formed a milestone in history. | ||
1998 | CCE moved to their new 5.000 qm new headquarters, the biggest warehouse in the European Harley-Davidson aftermarket business. | ||
2002 | The CCE catalog contains 1232 pages and is now printed in 4 languages. Headcount increases up to 80 employees at seasons peak. Some team members rode Custom Chrome Motorcycles to Ibiza attending the Ibiza Bike Week. | ||
2003-2006 | Custom Chrome Europe on tour with a new Show Truck display. The Custom Chrome Europe Dealer Show end of March is the main event and becomes a huge reputation. | ||
2004 | On the cover page of the 2004 Custom Chrome catalog is for the first time ever an European custom built. The Wotan built by Fred Kodlin is the new promotion bike for Custom Chrome Europe. | ||
2007 | The homologated Custom Chrome Motorcycles as well as the E3 approved RevTech engine line and a lot more TÜV approved parts are key product lines in the years 2005-2007. New local Custom Chrome Europe offices open in Great Britain and Eastern Europe. For the first time Custom Chrome Europe offers a catalog in Spanish language. The show truck is history ... From now on the events of CCE were organized with the new Expo Dome tents. | ||
2008 | For the first time the complete print run of the new catalog comes with a solid hardcover. The line of TÜV approved parts grows constantly and more Custom Chrome Motorcycles come with European homologation. The 10th anniversary of the Custom Chrome Dealer Show in conjunction with the European Championship of Custombike Building is the top event in Europe. |
Suppliers around the globe and contracts with leading US producers of the branch guarantee the attractive and top quality product line. The business philosophy is top service, best quality and great delivery terms for CCE's.
More than 40 employees make sure that hundreds of European Dealers receive the best possible service one can give. The merchandise is strictly distributed through selected dealers and their shops. No direct sales to the retail public.
Today, CCE is without any doubt one of the market leaders in the European aftermarket for Harley-Davidson Motorcycle.